Sabtu, 05 Desember 2009
Search Engine Optimization is an important part of developing any website or blog. When working on your SEO it is imperative that you use the right keywords to drive traffic to your website. But what about keyword phrases? Have you ever tried those? They can be a very effective and powerful tool when trying to improve your website and really bring in some quality traffic.
By now, you have heard of search engine optimization (SEO). It is the process of using keywords to draw targeted traffic to your website business. But what about keyword phrases? They can bring in even more lucrative traffic.
Keywords are used in content, webpage headlines and the like to gain interest from the major search engines. Once you register your website with them, their little soldiers (bots/spiders) go to work checking out what you have to offer. Use words that your customers will choose to search for your website; your content can then rank within the first page of results. This means that you will be the first link anyone sees for those words.
But, there are other ways to optimize besides just keywords. You can use keyword phrases. Nowadays, many keywords have become commonplace. Entering “chocolate” into a search engine, brings back millions of results. Someone can wade through the first ten pages (highly unlikely) and still not find exactly what they are looking for.
Now, they will try a different tactic. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.
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